Pearl & Dean

Audience


All about our cinemas and the people who go there
 

Planning & Buying


Everything you need to know to plan your cinema campaign
 

Films


Find details on upcoming films and watch all the new trailers
 

Campaign Gallery


View all of our latest ads and case studies

Pearl & Dean is the UK’s best known cinema advertising contractor. Representing a wide range of cinemas, with multiplex chains offering landmark locations throughout the UK & Ireland including Showcase, Empire, Movie House, AMC and Omniplex sites P&D, with its iconic pa-pa, pa-pa, pahhhh…pah sonic, evokes an instant aroma of popcorn and fun.

 

We are also proud to represent the majority of the independent exhibition sector, with a portfolio of quality circuits such as Everyman, Scott Cinemas, Northern Morris and WTW Cinemas as well as independently operated cinemas too each offering individuality and often a specialist audience. Our cinemas generally offer a varied schedule of programming - from the latest blockbusters through to classic and art-house movies to alternative content such as live opera or concerts.

 

All of this enables us to offer advertisers precise targeting of either specific demographics or the population as a whole. The cinema is the best environment in which to showcase any brand with an audience that is in a relaxed and receptive state of mind. There are no distractions and advertising is readily accepted as part of the whole cinema experience. This makes cinema advertising one of the most impactful media channels available and this has been fully validated by the recent Brand Science research which independently verifies we are a class leader in terms of RROI.

 

And you don’t have to stop at on-screen advertising...the cinema environment is one of the few places where you can extend your campaign beyond the big screen to interact directly with your target audience. Our Innovations team can create a campaign bespoke to your needs which will find new and creative ways of bringing your brand to our film-loving audiences. We have many different ways of reaching our customers throughout their consumer journey, as they search on-line, come through our foyers and into the auditorium and home again.

  Week commencing - 29th July

1
The BFG
    £ 5.29m
2
Star Trek Beyond
£ 4.74m
3
Andre Rieu's 2016 Maastricht Concert
£ 1.41m
4
Ghostbusters
£ 1.32m
5
The Secret Life Of Pets
£ 1.21m
6
Dirty Dancing (Secret Cinema 2016)
£ 0.95m
7
The Legend Of Tarzan
£ 0.63m
8
Ice Age: Collision Course
£ 0.58m
9
Absolutely Fabulous: The Movie
£ 0.45m
10
Now You See Me 2
£ 0.32m
1
Star Trek Beyond
    $ 59.25m
2
The Secret Life Of Pets
$ 29.61m
3
Lights Out
$ 21.69m
4
Ice Age: Collision Course
$ 21.37m
5
Ghostbusters
$ 21.01m
6
Finding Dory
$ 7.23m
7
The Legend Of Tarzan
$ 6.58m
8
Mike And Dave Need Wedding Dates
$ 4.39m
9
Hillary's America: The Secret History Of The Democratic Party
$ 3.96m
10
Kabali
$ 3.90m
1
The Jungle Book
    £ 43.29m
2
Deadpool
£ 37.89m
3
Batman V Superman: Dawn Of Justice
£ 36.63m
4
Captain America: Civil War
£ 36.00m
5
Star Wars: The Force Awakens
£ 35.90m
6
Zootropolis
£ 23.22m
7
The Revenant
£ 23.19m
8
Alvin And The Chipmunks: The Road Chip
£ 16.69m
9
Kung Fu Panda 3
£ 13.82m
10
X-Men: Apocalypse
£ 13.57m