About

The primary function of the CAA is to promote, monitor and maintain standards of cinema advertising.

This includes pre-vetting all cinema commercials to ensure conformity with the British Codes of Advertising, sales promotion and Direct Marketing (CAP codes).

The CAA provides UK market information in terms of admissions and screen numbers - admissions are released monthly and screen information quarterly. In addition, an industry standard survey - FAME - is produced on an annual basis which provides insight into cinemagoing and film viewing within the UK, as well as consumption of cinema advertising.

As part of our commitment to advertisers, the CAA also carries out bespoke research projects for individual clients to examine the success of cinema campaigns.

Cinema Clearance

The CAA Copy Panel clears commercials for exhibition in cinemas in the UK and Republic of Ireland. No commercial may be exhibited in a cinema unless it has been cleared. For exhibition in the UK, cinema commercials must comply with the British Code of Advertising, Sales Promotion and Direct Marketing (the CAP Code). This non-broadcast code can be downloaded from www.asa.org.uk.

For exhibition in the Republic of Ireland, cinema commercials must comply with the Code of Advertising Standards for Ireland. This code can be downloaded from www.asai.ie.

All scripts, films and any other information you submit, will be treated in the strictest confidence.

Submissions for clearance should be sent to:

Copy Clearance Executive
Cinema Advertising Association
Corinthian House
279 Tottenham Court Road
London
W1T 7RJ

T: +44 20 7199 2433
F: +44 20 7199 2401

sharon.anderson@cinemaadvertisingassociation.com
Submission can be in the form of scripts or storyboards, CD, DVD or Mpeg via email or in hard copy.

All submissions should arrive by noon on a Thursday to be scheduled for the Friday clearance meeting. You should receive notification of the outcome early the following week. No submission form is necessary, but as clearance decisions are conveyed by letter it is essential submissions are accompanied by your name and postal address.