Over fifty years ago, the now famous iconic pairing first began when brothers Ernie and Charles Pearl teamed up with Bob
Dean and Pearl & Dean was born and this much loved brand still remains today the best known name (and musical
sonic!) in cinema advertising.

Pearl & Dean was originally founded to sell advertising just before the main feature film. Initially, mainly local
advertisers dominated the big screen with shorter 30” commercials - produced in-house for a wide range of
clients from car showrooms to local eateries.

National advertisers soon came on board too and P&D also produced many of the early commercials shot
for the newly launched commercial television service hungry for P&D’s snappy 30” commercials.

These days, cinema is still the best place to watch some of the world’s finest commercials
featuring some of the UK's leading brands as they remain an integral part of the whole cinema
viewing experience.

Pearl & Dean is now owned by Image Ltd, and controls 47.4% of UK cinema sites including
leading multiplex operators such as VUE, Empire, Showcase, Apollo and AMC
and we're also the leading sales house for
Independent Cinemas in the UK.

Indeed, the founders of Pearl & Dean would certainly be proud to know that
their legendary Pa pa pa paaa music can now be heard at nearly half of
the UK's cinemas.