The Sorcerer's Apprentice
Release date:	Out Now
Est. admissions:	1,530,000
Main audience:	BlockBuster

The Sorcerer's Apprentice
Release date:	Out Now
Est. admissions:	1,530,000
Main audience:	BlockBuster

Introduction Fame Film Monitor Movie Talk Impact Sources

Film Monitor

The Film Monitor survey supplements the annual FAME survey by providing audience profile data for individual films. Conducted by TNS the Film Monitor survey is carried out via a fortnightly omnibus survey of over 1,000 adults and children aged 7+. Fieldwork is conducted 24 weeks per year. 25 Films are monitored every other week covering demographics such as Sex, Age, Social Class, Household Consumption and Regions.

By being constantly in field, Film Monitor allows data to be collected while films are still in theatres. The methodology allows the swifter collection of samples for large films closer to release, and allows smaller films to build larger samples by remaining in field for longer. The net result is better data on a wider range of films for profiling and planning.

Film Monitor achieves a 6,750 sample quarterly (Weighted nat. rep sample) - 24,000 adults, 3,000 kids per year and the rolling sample enables us to catch small and large scale releases.

An online viewing portal ensures full access to results or contact our Research department .

The Key Use for Subscribers

1	Audience breakdown for Home Ents release based on Theatrical release profile.
2	This demo can then fed into FAME to look at cinema and DVD behaviour.
3	Ability to create bespoke groups for further analysis in both theatrical and home ent releases.

The Key Use for Sales Houses

1	Build audience profiles for up-and-coming releases based on historical comparative films...Eg. Sex and the City vs. Sex and the City 2, Horror film vs. similar release etc.
2	Use as above for either predicting or confirming audience profile for CAA alcohol panel (eg. is 75% of the audience 18 or over?).