Movie Talk
Pearl & Dean have developed Movietalk so that cinemagoers can tell us their views in relation to the world of cinema and movies.
Movietalk is recruited through our P&D Consumer website and we conduct approx 4 studies a year, all of which have a quant and qual aspect.
Qualitative studies allow us to get a real understanding of cinemagoers thoughts on certain areas whilst quantitative studies enable us to quantify what we learn from the qualitive research.
Previous topics covered include:
- 30 sec vs 60 sec creative
- The Cinema Experience
- New Technology
- Financial Advertising
- The Credit Crunch
- 3D
- Urbanites
- The Cinema @ Christmas
Please contact our Research department for details on these or any other research projects.
