| Planning Agency: |
Vizeum UK Ltd |
| Campaign Dates: |
March - March 2010 |
| Target Market: |
Curzon visitors aged 18-65+ |
| Objectives: |
Sample & Methodology:
Link on Curzon website to short survey designed in-house
212 online self completion surveys achieved
Objectives:
Awareness & attitudes towards Jameson bar, Midnight Movies/Q&A's sponsorship
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| Results: |
24% are aware of Jameson sponsorship of events when prompted
20% are aware of Jameson sponsorship of bars when prompted
Significant differences amongst 18-34's (33% events, 30% bars)
45% of those who notice the bar sponsorship buy an alcoholic drink every visit/most visits
54% of those aware of the event sponsorship normally visit Soho, 20% normally visit Mayfair
56% of those aware of the bar sponsorship normally visit Soho, 21% normally visit Mayfair |
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