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The Sorcerer's Apprentice
Release date: Out Now
Est. admissions: 1,530,000
Main audience: BlockBuster
The Sorcerer's Apprentice
Release date: Out Now
Est. admissions: 1,530,000
Main audience: BlockBuster
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Jameson/Curzon cinema


Planning Agency: Vizeum UK Ltd
Campaign Dates: 1 March 2010
Target Market: Curzon visitors aged 18-65+
Objectives: Sample & Methodology:
  • Link on Curzon website to short survey designed in-house
  • 212 online self completion surveys achieved
  • Objectives:
  • Awareness & attitudes towards Jameson bar, Midnight Movies/Q&A's sponsorship
  • Results:
  • 24% are aware of Jameson sponsorship of events when prompted
  • 20% are aware of Jameson sponsorship of bars when prompted
  • Significant differences amongst 18-34's (33% events, 30% bars)
  • 45% of those who notice the bar sponsorship buy an alcoholic drink every visit/most visits
  • 54% of those aware of the event sponsorship normally visit Soho, 20% normally visit Mayfair
  • 56% of those aware of the bar sponsorship normally visit Soho, 21% normally visit Mayfair


  • Jameson/Curzon cinema