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The Sorcerer's Apprentice
Release date: Out Now
Est. admissions: 1,530,000
Main audience: BlockBuster
The Sorcerer's Apprentice
Release date: Out Now
Est. admissions: 1,530,000
Main audience: BlockBuster
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Cinema Advertising - Driving Effectiveness via Engagement

The CAA hosted an event to showcase the latest piece of research highlighting how cinema can offer fantastic return on investment - you can watch the event below.

The results show that Cinema advertising outperforms print and outdoor across Europe with a RROI of
3.07 and an overall carry-over rate of 48%.

The carry-over rate means that if a brand invests €x and reaches 100 sales in week 1, they will achieve 48 in week 2, 23 in week 3 and 11 in week 4 and so on.

More specifically, in the UK, Cinema delivers £2.84 RROI and has the highest carry-over rate of all media at 72% per week.

The study also identified optimum percentage investment in Cinema as part of the media mix. The study suggests spending up to 10% of your media budget on cinema can significantly increase the total communications RROI of the whole campaign.