How many screens are there in the UK?
3,607
How many cinemas are there in the UK?
775
How many people visit the cinema each week?
What does the 12A certificate mean?
The 12A certficate introduced by the BBFC 30/8/02 replaces the 12 certificate.
Children under 12 can watch a 12A cert film as long as they are accompanied by an adult (18+)
For more info click on the 12a symbol on the
bbfc site
What share of the market does Pearl and Dean represent?
33.3%
How is the admission share calculated?
The share is based on actual admissions collated weekly from the cinemas, by
Nielsen EDI, on behalf of the
CAA. The share is issued quarterly.
What is the minimum period for on screen activity?
1 week for 35mm campaigns
How often is my advert shown?
Between 3 & 4 showings a day per screen, 7 days a week.
When does my ad appear on screen?
35mm slide - 35mm ad reel – Trailers – Main feature
Which audience can I target on cinema?
Can I show a TV commercial on cinema?
Do I need to send the commercial for copy clearance?
Yes, all commercials need approval from the
CAA. Commercials which have not been on TV also need clearance from the
BBFCWhat format does my commercial have to be in to appear on screen?
Film: 35mm, referred to as "prints", "bulks" or "bulk prints"
Slide: referred to as ‘slide advertising’
How many prints do I need for a campaign?
One per screen for alternate week activity + 20% spares. Two prints per screen for consecutive week activity +20% spares
Bulk prints are made of celluloid (like the film in a camera) and are susceptible to wear and tear, therefore the spare prints are available to replace any that may be damaged.
How much does it cost to make bulks?
This varies by commercial length. Please
e-mail or call Jemma Westwood on 020 7199 2411 for a production quote.
Can I advertise just within the foyer?
Yes, off screen activity can run with or without on screen activity. Please
e-mail or call Allison McBride or Joe Copeman on 020 7199 2443 for a quote.
