Whilst lovers of Cinema Paradiso will always cherish good old 35mm, cinema, like all other mediums is moving into the digital age. P&D's GAP Digital is a great entry point for new to cinema advertisers, offering national or regional presence on an entry level scale. Its also a perfect route for brands to get wide exposure for longer copy lengths or alternative content.

Due to our low digital cinema costs, your production budgets will be minimised whilst your production values remain high.

digital cinema myths

• New technology is always expensive to produce
Digital production is relatively inexpensive compared to 35mm production (mastering costs roughly a third of a tape to film transfer.) So this new technology has cleared the way for us to deliver your advertising campaigns more cost and time efficiently to cinemas.

• Cinema's are not going to ‘go digital' for a number of years
Not so, digital cinema is already happening in over 300 digital screens in the UK. Pearl & Dean are currently supplying digital advertising to 280 screens nationwide and the list is growing all the time! One of the main driving forces behind this rapid expansion is 3D, (there are 171 - 3D screens serviced by Pearl & Dean at present.)

• Digital advertising has the same lead times as 35mm
If copy is BBFC/CAA approved we can have you on screen within 10 days. 35mm advertising currently operates on a 3-4 week lead time.

for a copy of our digital production spec sheet please click here

example package cost

6 weeks GAP digital
National
280 screens
2,250,200 admissions*
rate card cost: £131,288 gross (@ £58.35 cpt)

*based on line by line screen data

for an up-to-date list and map of our advertising screens click on the button below:

...and keep in mind that the digital screen(s) in any cinema are usually in the biggest auditoriums!

click here for list & map of our 3D screens

major upcoming films (virtually all films will get a digital release)