Pearl & Dean

Audience


All about our cinemas and the people who go there
 

Planning & Buying


Everything you need to know to plan your cinema campaign
 

Films


Find details on upcoming films and watch all the new trailers
 

Campaign Gallery


View all of our latest ads and case studies

Pearl & Dean are proud to represent cinemas ranging from multiplex chains, offering landmark locations throughout the UK & Ireland including Showcase, Empire, Apollo, Movie House and AMC chains, to smaller local cinemas like the Berhamstead Rex.  We are also proud to represent the majority of the independent exhibition sector, with a wide portfolio of quality circuits such as Curzon, Everyman, Scott Cinemas, Northern Morris and WTW Cinemas each offering individuality and often a specialist audience. This wide variety of cinemas have a hugely varied schedule of programming from the latest blockbusters through classic and art-house movies to alternative content such as live opera or concerts.

 

All of this enables us to offer you, the advertiser, the ability to target either specific demographics or the population as a whole. The cinema is the best environment in which to showcase any brand. The audience is in a relaxed, receptive state of mind. There are no distractions and advertising is seen as part of the whole cinema experience. This results in cinema advertising being the most impactful media channel available.


And you don’t have to stop at on-screen advertising...the cinema environment is one of the few places where you can extend your campaign beyond the screen to interact directly with your target audience. Our Innovations team can create a campaign bespoke to your needs which will find new and creative ways of bringing your brand to our film-loving audiences. We have many different ways of reaching our customers throughout their consumer journey, as they search on-line, come through our foyers and into the auditorium and home again.

1
The Woman in Black
    £ 3.50m
2
The Muppets
£ 3.41m
3
Ghost Rider: Spirit of Vengeance
£ 1.34m
4
Star Wars: Episode I 3D
£ 1.08m
5
Journey 2: The Mysterious Island
£ 1.06m
6
The Vow
£ 0.95m
7
Chronicle
£ 0.73m
8
The Descendants
£ 0.56m
9
The Artist
£ 0.53m
10
War Horse
£ 0.45m
1
Chronicle
    $ 22.04m
2
The Woman in Black
$ 20.87m
3
The Grey
$ 9.30m
4
Big Miracle
$ 7.76m
5
Underworld: Awakening
$ 5.50m
6
One for the Money
$ 5.21m
7
Red Tails
$ 4.74m
8
The Descendants
$ 4.55m
9
Man on a Ledge
$ 4.35m
10
Extremely Loud & Incredibly Close
$ 3.80m
1
Mission: Impossible - Ghost Protocol
    £ 17.72m
2
War Horse
£ 14.44m
3
Sherlock Holmes: A Game of Shadows
£ 12.42m
4
The Girl with the Dragon Tattoo
£ 11.81m
5
The Iron Lady
£ 8.80m
6
Alvin and the Chipmunks: Chip-Wrecked
£ 5.87m
7
Puss in Boots
£ 5.59m
8
The Artist
£ 4.94m
9
The Descendants
£ 3.06m
10
Underworld: Awakening
£ 2.76m