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Motors, in recent years have been the highest spending category on cinema, however in the 2009 recession motors dropped to fourth, whilst Telecomms became the highest spending category..

A new category to enter the cinema top 10 in 2009 is finance, spurred by brands such as Co-op, Axa and American Express.

Top 10 January - March 2010 Total revenue Total Cinema Expenditure £22.39m Govt, Social, Political Organisations £4.35m Motors £3.74m Telecomms £3.55m Entertainment & The Media £2.61m Finance £2.24m Drink £1.59m Food £1.33m Travel & transport £1.10m Leisure Equipment £0.95m Cosmetics & Toiletries £0.93m Source: Nielsen Media Research Top 10 2009 Total revenue Total Cinema Expenditure £ 179.4m Telecomms £ 28.45 m Drink £ 25.93 m Entertainment & The Media £ 23.30 0m Motors £ 22.74 m Food £ 20.48 m Govt, Social, Political Organisations £ 14.80 m Cosmetics & Toiletries £ 12.13 m Computers £ 8.15 m Travel & Transport £ 7.84 m Finance £ 4.19 m Source: Nielsen Media Research

Advertisers:

Orange sponsors the Gold Spot, the premium position after the trailers and just before the main feature, investing a multi million sum of money into our medium.

In 2009, we've carried a broad range of advertisers, reflecting the diverse audience cinema offers. From soft drinks to TV channels to government and toiletries, advertiser diversity always guarantees an entertaining ad reel at the flicks.

Top 10 January - March 2010 Total revenue Total Cinema Expenditure £11.97m COI Communications £2.36m Orange PLC £2.34m British Sky Broadcasting LTD £1.33m Honda UK LTD £1.13m Moneysupermarket Fin Group Ltd £0.92m Santander £0.91m Cwdc Childrens Workforce Dev Coun £0.75m Canon (Uk) Ltd Photodivision £0.75m Red Bull Company £0.74m Peugeot Motor Co PLC £0.72m Source: Nielsen Media Research Top 10 2009 Total revenue Total Cinema Expenditure £64.75m Orange PLC £16.80m COI Communications £9.52m Unilever UK LTD £8.61m Volkswagen UK LTD £6.82m Coca Cola Great Britain £4.98m Kelloggs Co of GB LTD £4.37m Sony Computer Entertainment £3.52m Buena Vista Home Entertainment LTD £3.42m Virgin Media £3.36m ITV PLC £3.36m Source: Nielsen Media Research

Brands:

We have our regular top ten spenders on cinema, namely Orange, Volkswagen Jack Daniels and Virgin. But we are also attracting an ever widening number of new advertisers onto the big screen reflecting our broadening audience appeal.

Top 10 January - March 2010 Total revenue Total Cinema Expenditure £9.88m Orange - Orange Network £2.34m Honda - Civic/ Civic Rge £1.13m COI - Act On Co2 £1.03m Moneysupermarket - Online Comparison £0.92m Santander - Corp £0.91m CWDC - Recreational Social Work £0.75m Canon - Camera Rge £0.75m Red Bull - Drink £0.74m Sky - 3D TV £0.69m Peugeot - Car Rge £0.62m Source: Nielsen Media Research Top 10 2009 Total revenue Total Cinema Expenditure £38.57m Orange - Orange Mobile £14.39m Volkswagen - Generic £4.56m Jack Daniels - Tennesse Whiskey £3.22m Virgin Media - Digital TV Service £3.00m Disney DVD - DVD Rge £2.61m Vauxhall - Insignia Rge £2.20m Absolut - Vodka £2.15m Coca Cola - Coca Cola Zero £2.15m CEA - You Make The Movies £2.14m Mazda - Car Rge £2.13m Source: Nielsen Media Research

Agencies:

Top 10 January - March 2010 Total revenue Total Cinema Expenditure £21.62m Carat LTD £4.36m Mediacom Holdings LTD £3.45m Mediaedge:CIA £3.03m Mindshare Media UK LTD £2.79m OMD £2.08m Starcom UK Group £1.99m PHD LTD £1.30m Mediacom North £0.92m AMS Media Group LTD £0.91m Direct (In House) Advertising £0.80m Source: Nielsen Media Research Top 10 2008 Total revenue Total Cinema Expenditure £150.97m Carat LTD £27.25m Mindshare Media UK LTD £25.53m Mediacom Holdings LTD £22.84m Mediaedge:CIA £18.10m OMD £16.39m Vizeum UK LTD £13.01m Starcom UK Group £11.59m Zenithoptimedia £5.78m PHD LTD £5.68m UM London £4.80m Source: Nielsen Media Research