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Motors, in recent years have been the highest spending category on cinema, with this year proving to be no exception.

A new categor to enter the cinema top 10 this year is clothing and accessories spurred by brands such as Adidas and Louis Vuitton increasing their spend on cinema.

Top 10 Jan 08 - July 08 Total revenue Total Cinema Expenditure £97.0m Motors £23.8m Drink £12.1m Telecomms £11.4m Food £10.4m Cosmetics & Toiletries £9.1m Entertainment & The Media £7.0m Govt, Social, Political Organisations £6.4m Finance £3.5m Travel & Transport £2.7m Computers £2.5m Source: Nielsen Media Research Top 10 2007 Total revenue Total Cinema Expenditure £169.7m Motors £30.4m Drink £26.5m Telecomms £26.2m Computers £16.9m Entertainment & the Media £15.0m Food £10.6m Govt, Social, Political Organisations £10.1m Cosmetics & Toiletries £9.1m Retail £5.1m Leisure Equipment £3.7m Source: Nielsen Media Research

Advertisers:

Orange sponsors the Gold Spot, the premium position after the trailers and just before the main feature, investing a multi million sum of money into our medium.

This year, we've carried a broad range of advertisers, reflecting the diverse audience cinema offers. From energy drinks to laptops to government and toiletries, advertiser diversity always guarantees an entertaining ad reel at the flicks.

Top 10 Jan 08 - July 08 Total revenue Total Cinema Expenditure £97.0m Unilever UK LTD £8.9m Orange PLC £8.5m Volkswagen UK LTD £4.3m Kellogg's UK LTD £3.9m COI Communications £3.5m Peugeot Motor Company PLC £3.0m Ford Motor Company LTD £2.9m Citroen UK LTD £2.5m Virgin Media £2.5m Coors Brewers LTD £2.1m Source: Nielsen Media Research Top 10 2007 Total revenue Total Cinema Expenditure £169.7m Orange PLC £14.4m Unilever UK LTD £7.8m Apple Computer UK LTD £7.4m COI Communications £5.7m Volkswagen UK LTD £4.6m Ford Motor Company LTD £4.4m Peugeot Motor Co. PLC £4.2m Red Bull Company £4.0m Glaxosmithkline £4.0m Vodafone LTD £3.5m Source: Nielsen Media Research

Brands:

We have our regular top ten spenders on cinema, namely Pizza Hut, Orange, Red Bull and VW but we are also attracting an ever widening number of new advertisers onto the big screen reflecting in part our broadening audience appeal.

Top 10 Jan 08 - July 08 Total revenue Total Cinema Expenditure £97.0m Orange - Orange Mobile £8.5m Volkswagen - Tiguan £4.0m Kellogg's - Special K Cereal £2.2m Peugeot 308/308 RGE £2.2m Citroen - C5 £2.0m BMW - Mini Clubman £1.8m Virgin Media - Generic £1.8m Toyota - Prius/ Prius RGE £1.8m Coors -Carling Black Label Lager £1.7m Cadburys - Dairy Milk £1.6m Source: Nielsen Media Research Top 10 2007 Total revenue Total Cinema Expenditure £169.7m Orange - Orange Mobile £14.4m Apple - Macintosh Computer Re £6.1m Volkswagen - Car Range £3.8m Mail on Sunday - Newspaper £2.9m Peugeot - 207 GTI £2.8m Lucozade - Energy Drink £2.7m Pizza Hut £2.6m Smirnoff - Vodka £2.6m Elida - Lnyx Deodorant Rge £2.5m Ben & Jerrys - Ice Cream £2.5m Source: Nielsen Media Research

Agencies:

Top 10 Jan 08 - July 08 Total revenue Total Cinema Expenditure £97.0m Mindshare Media UK LTD £24.5m Mediacom Holdings LTD £11.1m Carat LTD £10.2m OMD £9.8m Initiative Media London £8.5m Zenithoptimedia £5.4m Starcom UK Group £5.2m Vizeum UK LTD £5.0m Universal McCann LTD £2.7m AMS Media Group £2.3m Source: Nielsen Media Research Top 10 2007 Total revenue Total Cinema Expenditure £169.7m OMD £28.1m Mediacom Holdings LTD £22.2m Mindshare Media UK LTD £21.3m Carat LTD £20.0m Initiative Media London £14.6m Starcom UK Group £14.4m Mediaedge: CIA £7.0m Vizeum £6.5m Universal McCann UK £5.7m AMS Media £4.2m Source: Nielsen Media Research