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Motors, in recent years have been the highest spending category on cinema, however in the 2009 recession motors dropped to fourth, whilst Telecomms became the highest spending category..

A new category to enter the cinema top 10 in 2009 is finance, spurred by brands such as Co-op, Axa and American Express.

Top 10 January - December 09 Total revenue Total Cinema Expenditure £179.4m Telecomms £28.45m Drink £25.93m Entertainment & The Media £23.30m Motors £22.74m Food £20.48m Govt, Social, Political Organisations £14.80m Cosmetics & Toiletries £12.13m Computers £8.15m Travel & Transport £7.84m Finance £4.19m Source: Nielsen Media Research Top 10 2008 Total revenue Total Cinema Expenditure £171.1m Motors £29.4m Telecomms £24.0m Drink £22.0m Food £17.3m Entertainment & The Media £14.7m Govt, Social, Political Organisations £14.1m Cosmetics & Toiletries £13.0m Computers £11.0m Clothing Accessories £6.4m Travel & Transport £5.3m Source: Nielsen Media Research

Advertisers:

Orange sponsors the Gold Spot, the premium position after the trailers and just before the main feature, investing a multi million sum of money into our medium.

In 2009, we've carried a broad range of advertisers, reflecting the diverse audience cinema offers. From soft drinks to TV channels to government and toiletries, advertiser diversity always guarantees an entertaining ad reel at the flicks.

Top 10 January - December 09 Total revenue Total Cinema Expenditure £64.75m Orange PLC £16.80m COI Communications £9.52m Unilever UK LTD £8.61m Volkswagen UK LTD £6.82m Coca Cola Great Britain £4.98m Kelloggs Co of GB LTD £4.37m Sony Computer Entertainment £3.52m Buena Vista Home Entertainment LTD £3.42m Virgin Media £3.36m ITV PLC £3.36m Source: Nielsen Media Research Top 10 2008 Total revenue Total Cinema Expenditure £171.1m Orange PLC £16.6m Unilever UK LTD £9.9m COI Communications £8.6m Kellogg's Company of GB LTD £7.2m Volkswagen UK LTD £5.8m Peugeot Motor CO PLC £4.5m Sony Computer Entertainment £3.3m Dept. of Transport (DFT) £3.1m Ford Motor CO LTD £2.9m Virgin Media £2.9m Source: Nielsen Media Research

Brands:

We have our regular top ten spenders on cinema, namely Orange, Volkswagen Jack Daniels and Virgin. But we are also attracting an ever widening number of new advertisers onto the big screen reflecting our broadening audience appeal.

Top 10 January - December 09 Total revenue Total Cinema Expenditure £38.57m Orange - Orange Network £14.39m Volkswagen - Generic £4.56m Jack Daniels - Tennesse Whiskey £3.22m Virgin Media - Digital TV Service £3.00m Disney DVD - DVD Rge £2.61m Vauxhall - Insignia Rge £2.20m Absolut - Vodka £2.15m Coca Cola - Coca Cola Zero £2.15m CEA - You Make The Movies £2.14m Mazda - Car Rge £2.13m Source: Nielsen Media Research Top 10 2008 Total revenue Total Cinema Expenditure £171.1m Orange - Orange Mobile £14.5m Kellogg's - Special K cereal £4.2m Volkswagen - car range £4.1m Peugeot - 308/308 range £3.2m Cadbury's - Dairy Milk £2.6m Jack Daniels - Tennessee Whiskey £2.3m Citroen - C5 £2.1m Kellogg's - Rice Krispies £2.0m Heineken - lager £1.9m Walt Disney - DVD range £1.9m Source: Nielsen Media Research

Agencies:

Top 10 January - December 09 Total revenue Total Cinema Expenditure £150.97m Carat LTD £27.25m Mindshare Media UK LTD £25.53m Mediacom Holdings LTD £22.84m Mediaedge:CIA £18.10m OMD £16.39m Vizeum UK LTD £13.01m Starcom UK Group £11.59m Zenithoptimedia £5.78m PHD LTD £5.68m UM London £4.80m Source: Nielsen Media Research Top 10 2008 Total revenue Total Cinema Expenditure £171.1m Mindshare Media UK LTD £37.3m Carat LTD £22.6m Mediacom Holdings LTD £20.3m OMD £17.3m Initiative Media London £16.8m Starcom UK Group £7.9m Vizeum UK LTD £7.1m Zenithoptimedia £6.2m Universal McCann London £5.2m Mediaedge CIA £5.2m Source: Nielsen Media Research