Categories:
Motors, in recent years have been the highest spending category on cinema, however in the 2009 recession motors dropped to fourth, whilst Telecomms became the highest spending category..
A new category to enter the cinema top 10 in 2009 is finance, spurred by brands such as Co-op, Axa and American Express.
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| Top 10 January - March 2010 |
Total revenue |
| Total Cinema Expenditure |
£22.39m |
| Govt, Social, Political Organisations |
£4.35m |
| Motors |
£3.74m |
| Telecomms |
£3.55m |
| Entertainment & The Media |
£2.61m |
| Finance |
£2.24m |
| Drink |
£1.59m |
| Food |
£1.33m |
| Travel & transport |
£1.10m |
| Leisure Equipment |
£0.95m |
| Cosmetics & Toiletries |
£0.93m |
| Top 10 2009 |
Total revenue |
| Total Cinema Expenditure |
£ 179.4m |
| Telecomms |
£ 28.45 m |
| Drink |
£ 25.93 m |
| Entertainment & The Media |
£ 23.30 0m |
| Motors |
£ 22.74 m |
| Food |
£ 20.48 m |
| Govt, Social, Political Organisations |
£ 14.80 m |
| Cosmetics & Toiletries |
£ 12.13 m |
| Computers |
£ 8.15 m |
| Travel & Transport |
£ 7.84 m |
| Finance |
£ 4.19 m |
|
Advertisers:
Orange sponsors the Gold Spot, the premium position after the trailers and just before the main feature, investing a multi million sum of money into our medium.
In 2009, we've carried a broad range of advertisers, reflecting the diverse audience cinema offers. From soft drinks to TV channels to government and toiletries, advertiser diversity always guarantees an entertaining ad reel at the flicks.
 |
| Top 10 January - March 2010 |
Total revenue |
| Total Cinema Expenditure |
£11.97m |
| COI Communications |
£2.36m |
| Orange PLC |
£2.34m |
| British Sky Broadcasting LTD |
£1.33m |
| Honda UK LTD |
£1.13m |
| Moneysupermarket Fin Group Ltd |
£0.92m |
| Santander |
£0.91m |
| Cwdc Childrens Workforce Dev Coun |
£0.75m |
| Canon (Uk) Ltd Photodivision |
£0.75m |
| Red Bull Company |
£0.74m |
| Peugeot Motor Co PLC |
£0.72m |
| Top 10 2009 |
Total revenue |
| Total Cinema Expenditure |
£64.75m |
| Orange PLC |
£16.80m |
| COI Communications |
£9.52m |
| Unilever UK LTD |
£8.61m |
| Volkswagen UK LTD |
£6.82m |
| Coca Cola Great Britain |
£4.98m |
| Kelloggs Co of GB LTD |
£4.37m |
| Sony Computer Entertainment |
£3.52m |
| Buena Vista Home Entertainment LTD |
£3.42m |
| Virgin Media |
£3.36m |
| ITV PLC |
£3.36m |
|
Brands:
We have our regular top ten spenders on cinema, namely Orange, Volkswagen Jack Daniels and Virgin. But we are also attracting an ever widening number of new advertisers onto the big screen reflecting our broadening audience appeal.
 |
| Top 10 January - March 2010 |
Total revenue |
| Total Cinema Expenditure |
£9.88m |
| Orange - Orange Network |
£2.34m |
| Honda - Civic/ Civic Rge |
£1.13m |
| COI - Act On Co2 |
£1.03m |
| Moneysupermarket - Online Comparison |
£0.92m |
| Santander - Corp |
£0.91m |
| CWDC - Recreational Social Work |
£0.75m |
| Canon - Camera Rge |
£0.75m |
| Red Bull - Drink |
£0.74m |
| Sky - 3D TV |
£0.69m |
| Peugeot - Car Rge |
£0.62m |
| Top 10 2009 |
Total revenue |
| Total Cinema Expenditure |
£38.57m |
| Orange - Orange Mobile |
£14.39m |
| Volkswagen - Generic |
£4.56m |
| Jack Daniels - Tennesse Whiskey |
£3.22m |
| Virgin Media - Digital TV Service |
£3.00m |
| Disney DVD - DVD Rge |
£2.61m |
| Vauxhall - Insignia Rge |
£2.20m |
| Absolut - Vodka |
£2.15m |
| Coca Cola - Coca Cola Zero |
£2.15m |
| CEA - You Make The Movies |
£2.14m |
| Mazda - Car Rge |
£2.13m |
|
Agencies:
 |
| Top 10 January - March 2010 |
Total revenue |
| Total Cinema Expenditure |
£21.62m |
| Carat LTD |
£4.36m |
| Mediacom Holdings LTD |
£3.45m |
| Mediaedge:CIA |
£3.03m |
| Mindshare Media UK LTD |
£2.79m |
| OMD |
£2.08m |
| Starcom UK Group |
£1.99m |
| PHD LTD |
£1.30m |
| Mediacom North |
£0.92m |
| AMS Media Group LTD |
£0.91m |
| Direct (In House) Advertising |
£0.80m |
| Top 10 2008 |
Total revenue |
| Total Cinema Expenditure |
£150.97m |
| Carat LTD |
£27.25m |
| Mindshare Media UK LTD |
£25.53m |
| Mediacom Holdings LTD |
£22.84m |
| Mediaedge:CIA |
£18.10m |
| OMD |
£16.39m |
| Vizeum UK LTD |
£13.01m |
| Starcom UK Group |
£11.59m |
| Zenithoptimedia |
£5.78m |
| PHD LTD |
£5.68m |
| UM London |
£4.80m |
|
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