Pearl & Dean has launched a first of its kind points-based loyalty scheme for clients that will see all cinema advertisers offered a variety of film-related rewards. The rewards vary from free cinema tickets, popcorn and private cinema screenings to free cinema and online advertising space.

Pearl & Dean clients will be contacted regularly with updates on how many reward points have been accrued so far, based on their advertising spend. The more points they have, the higher the value of the reward they can claim.

Clients can choose to redeem the points immediately or roll them over and save up for higher rewards. Taking part in the scheme is entirely voluntary and clients can also choose to donate the rewards to a charity of their choice.

Clare Turner, our Sales Director commented: “We wanted a unique way to reward all of our clients directly so a loyalty scheme seemed like the perfect mechanism. It's also a great way to encourage our clients to enjoy the cinema experience.

“We've had a great response from initial research, with clients looking forward to using the points to reward their marketing teams, as well as their advertising trade partners.”