|
|
|
|
|
|
Cinema provides a unique dual viewing opportunity for advertisers, especially for the young (4-9) children, and older ones too (10-14) who are starting to break away from their parental control and gradually make their own consumer choices.
Family Focus enables advertisers access to all children, whether with mums, dads or friends or indeed solo as cinema is one of the first places they can visit on their own. The bulk of these movies are of course scheduled during school holiday periods which offer optimum coverage of young families.
|
family focus - at a glance
| Buying Route |
Admission Gtd. |
Minimum Period |
30" CPT* |
| Annual |
Yes |
12 months |
£25 |
| Burst |
Yes |
Burst |
£34 |
| Focus |
No |
1 Week |
£50 |
| Family Blockbuster |
No |
1 Week |
£70 - £100 |
|
family focus - annual
The Family Focus Annual GAP provides advertisers with the opportunity to target every performance, 52 weeks of the year.
family focus - burst
The Family Focus Burst gives the opportunity to buy into family films during a specific period for a lower CPT, for example, Christmas holidays (Winter burst).
family focus - blockbuster
The Family Focus Blockbuster includes family films with expected box office of £20m+, for example, the Harry Potter films.
benefits
- Includes all family films in each seasonal burst
- Target specific holidays within the calendar year
- Guaranteed admissions
- Lower CPT over a shorter period of time
audience profiles
| Audience |
Universe |
Family Focus Profile % |
|
|
|
| Main Shopper |
32,145,000 |
38% |
|
|
|
| Main Shopper with kids |
13,186,000 |
27% |
|
|
|
| Female Main Shopper |
19,615,000 |
28% |
|
|
|
| Female Main Shopper with kids |
7,551,000 |
20% |
|
|
|
| ABC1 Female Main Shopper with kids |
3,704,000 |
11% |
coverage & frequency
52 week coverage & frequency:
Housewives with Children - 57% at 3.06
source: Film Monitor/Neilsen EDI Sept 2009
example package costs (30") - winter burst
| date |
|
film |
Est. Adm |
30'' cost |
|
| 02/08/2010 |
 |
Shrek Forever After |
2,707,500 |
£270,750 |
|
| 23/08/2010 |
 |
Toy Story 3 3D |
2,707,500 |
£270,750 |
|
| 06/09/2010 |
 |
Cats & Dogs : Revenge of Kitty Galore |
722,000 |
£36,100 |
|
| 12/02/2010 |
 |
Marmaduke |
451,250 |
£22,563 |
|
| Winter Total Burst |
|
6,588,250 |
Burst Cost |
£224,001 |
example advertisers
   
|
| |
|
|
|
|
