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GAP Adult

Cinema provides a unique dual viewing opportunity for advertisers, especially for the young (4-9) children, and older ones too (10-14) who are starting to break away from their parental control and gradually make their own consumer choices.

Family Focus enables advertisers access to all children, whether with mums, dads or friends or indeed solo as cinema is one of the first places they can visit on their own. The bulk of these movies are of course scheduled during school holiday periods which offer optimum coverage of young families.

family focus - at a glance


Buying Route Admission Gtd. Minimum Period 30" CPT*
Annual Yes 12 months £25
Burst Yes Burst £34
Focus No 1 Week £50
Family Blockbuster No 1 Week £70 - £100

family focus - annual

The Family Focus Annual GAP provides advertisers with the opportunity to target every performance, 52 weeks of the year.


family focus - burst

The Family Focus Burst gives the opportunity to buy into family films during a specific period for a lower CPT, for example, Christmas holidays (Winter burst).


family focus - blockbuster

The Family Focus Blockbuster includes family films with expected box office of £20m+, for example, the Harry Potter films.


benefits

  • Includes all family films in each seasonal burst
  • Target specific holidays within the calendar year
  • Guaranteed admissions
  • Lower CPT over a shorter period of time

audience profiles

Audience Universe Family Focus Profile %
Main Shopper 32,145,000 38%
Main Shopper with kids 13,186,000 27%
Female Main Shopper 19,615,000 28%
Female Main Shopper with kids 7,551,000 20%
ABC1 Female Main Shopper with kids 3,704,000 11%

coverage & frequency

52 week coverage & frequency:
Housewives with Children - 57% at 3.06
source: Film Monitor/Neilsen EDI Sept 2009


example package costs (30") - winter burst

date   film Est. Adm 30'' cost  
02/08/2010 Shrek Forever After 2,707,500 £270,750  
23/08/2010 Toy Story 3 3D 2,707,500 £270,750  
06/09/2010 Cats & Dogs : Revenge of Kitty Galore 722,000 £36,100  
12/02/2010 Marmaduke 451,250 £22,563  
Winter Total Burst   6,588,250 Burst Cost £224,001

example advertisers