Cinema provides a unique dual viewing opportunity for advertisers, especially for the young (4-9) children, and older ones too (10-14) who are starting to break away from their parental control and gradually make their own consumer choices.

Family Focus enables advertisers access to all children, whether with mums, dads or friends or indeed solo as cinema is one of the first places they can visit on their own. The bulk of these movies are of course scheduled during school holiday periods which offer optimum coverage of young families.

family focus - at a glance

family focus - annual

The Family Focus Annual GAP provides advertisers with the opportunity to target every performance, 52 weeks of the year.

family focus - burst

The Family Focus Burst gives the opportunity to buy into family films during a specific period for a lower CPT, for example, Christmas holidays (Winter burst).

family focus - blockbuster

The Family Focus Blockbuster includes family films with expected box office of £20m+, for example, the Harry Potter films.

benefits

• Includes all family films in each seasonal burst
• Target specific holidays within the calendar year
• Guaranteed admissions
• Lower CPT over a shorter period of time

audience profiles

coverage & frequency

52 week coverage & frequency:
Housewives with Children - 67.29% at 3.32
source: Film Monitor/Neilsen EDI 2006

example package costs (30") - autumn burst

date		film	distributor	30'' cost
5/12		Madagascar: Escape 2 Africa	Paramount	£86,494
12/12		Inkheart	Entertainment	£34,597
12/12		The Tale of Desperaux	Universal	£30,273
26/12		Bedtime Stories	Buana Vista	£30,273
Winter Burst Total (3.63m admissions)				£123,513

example advertisers