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Over 400 films are released each year, each of these with it’s own unique audience profile. Film Focus provides advertisers with the opportunity to advertise with specific films and appear before that film on every screen.
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benefits
- Allows specific targeting.
- Minimises wastage
- Regional flexibility – available national / TV region / City / Town
- Enables risqué creative (e.g. 15/18 certificates ads).
- Access to early adopters by choosing the 1st week of a film release
example package costs
| Major - blockbuster
Small - medium release |
over £15,000,000 box office, £100 CPT
up to £15,000,000 box office, £80 CPT |
Costs are based on 6 week campaigns, the average duration of a release, however it is possible to select less than this and the following percentages apply:
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Weekly |
Cumulative |
| week 1 |
35% |
35% |
| week 2 |
30% |
65% |
| week 3 |
15% |
80% |
| week 4 |
10% |
90% |
| week 5 |
5% |
95% |
| week 6 |
5% |
100% |
e.g Robin Hood
| 6 week national cost
Estimated screens per week
Estimated admissions |
£110,000
370
1,100,000 |
N.B Admissions are estimated as they are based on box office revenue data and average ticket price.
Robin Hood
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Comparable Profile: Gladiator
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| age |
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gender |
| 4-6 |
0% |
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male |
58% |
| 7-11 |
0% |
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female |
42% |
| 12-14 |
0% |
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class |
| 15-24 |
23% |
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AB |
30% |
| 25-34 |
26% |
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C1 |
37% |
| 35-44 |
19% |
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C2 |
20% |
| 45+ |
32% |
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DE |
13% |
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*Source: FAME Research
    
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