Pearl & Dean - The Greatest Name in Cinema Advertising
Plan & Buy
GAP Adult

A GAP Adult package provides the dual benefits of an optimum media discount coupled with guaranteed weekly admissions - an excellent way to build coverage and a clear insight into just how many potential consumers your campaign will reach.

This package also offers regional flexibilty and enables all campaigns featuring a U cert to fully access all the fantastic films which cinema has to offer.

Source: CAA Planning System as at Sep 09

example package cost

6 weeks national
6,373,038* Pearl & Dean guaranteed admissions
£371,868 30" ratecard at £58.35 CPT
1,431 estimated screens per week

*based on 3.27m weekly admissions, 10% filter and P&D share 36.1% as at March 2010

example advertisers

 

example profile

 populationcinema audience
15-2415% 38%
25-3417% 20%
35-4419% 18%
44+49% 24%
Male 46% 47%
Female 54% 53%
ABC154% 62%
C2DE46% 29%

Note - alcohol advertisers can buy a GAP which includes all films with 75% of their audience over the age of 18.