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A GAP Adult package provides the dual benefits of an optimum media discount coupled with guaranteed weekly admissions - an excellent way to build coverage and a clear insight into just how many potential consumers your campaign will reach.
This package also offers regional flexibilty and enables all campaigns featuring a U cert to fully access all the fantastic films which cinema has to offer.
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Source: CAA Planning System as at Sep 09
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example package cost
6 weeks national
6,373,038* Pearl & Dean guaranteed admissions
£371,868 30" ratecard at £58.35 CPT
1,431 estimated screens per week
*based on 3.27m weekly admissions, 10% filter and P&D share 36.1%
as at March 2010
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example advertisers     |
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example profile
| | population | cinema audience |
|---|
| 15-24 | 15% |
38% |
| 25-34 | 17% |
20% |
| 35-44 | 19% |
18% |
| 44+ | 49% |
24% |
| | |
| Male |
46% |
47% |
| Female |
54% |
53% |
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| ABC1 | 54% |
62% |
| C2DE | 46% |
29% |
Note - alcohol advertisers can buy a GAP which includes all films with 75% of their audience over the age of 18.
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