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As the age profile of the cinema audience matures in line with the UK population demographics, our GAP culture package is perfect for those advertisers wishing to target the more discerning & upmarket cinemagoer.
The number of documentaries and other thought provoking releases are on the rise and so this route is becoming increasingly popular. Film selection is determined by the likely audience appeal (as measured by FAME) and includes all films which will target chiefly the over 25's and, once again, has the added benefit of an admissions guarantee.
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Source: CAA Planning System as at Dec 07
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example package cost
6 weeks National
4,895,100
* Pearl and Dean guaranteed admissions
£361,794 30" Rate Card at £73.91 CPT
1,020 estimated screens per week
*based on a 3.5m weekly admissions, 30% filter and P&D share of 33.3% as at Oct 2008
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audience profile
26% of the cinema audience are in the 25 - 45 ABC1 category
The GAP Culture package has a 33% 25-45 ABC1 audience profile. |
film examples for 2008
   
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example advertisers
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