GAP focus enables you to specifically target 15-24 year old audience and still benefit from guaranteed weekly admissions. This package gives you unprecedented access to the highly influential, trend setting demographic of teens and young adults in one of their favourite environments, the cinema! And like GAP adult, you get all this with full regional flexibility and a fixed cpt.

Source: CAA Planning System as at Sept '09

example package cost

6 weeks National
4,956,804* Pearl and Dean guaranteed admissions
£366,360 30" Rate Card at £73.91 CPT
1,116 estimated screens per week

*based on a 3.27m weekly admissions, 30% filter and P&D share of 36.1% as at March 2010

audience profile

46% of the GAP Focus package are in the 15-24 age group

36% of the cinema audience are in the 15 - 24 age category

example films