As the age profile of the cinema audience matures in line with the UK population demographics, our GAP culture package is perfect for those advertisers wishing to target the more discerning & upmarket cinemagoer.
The number of documentaries and other thought provoking releases are on the rise and so this route is becoming increasingly popular. Film selection is determined by the likely audience appeal (as measured by Film Monitor) and includes all films which will target chiefly the over 25's and, once again, has the added benefit of an admissions guarantee.
- Guaranteed admissions
- Runs at arthouse/independent sites only
- ABC1 "film buff" audience
- Regional flexibility
- Ratecard national week cost: £7,250