Whilst lovers of Cinema Paradiso will always cherish good old 35mm, cinema, like all other mediums is moving into the digital age. P&D's GAP Digital is a great entry point for new to cinema advertisers, offering national or regional presence on an entry level scale. Its also a perfect route for brands to get wide exposure for longer copy lengths or alternative content.
Due to our low digital cinema costs, your production budgets will be minimised whilst your production values remain high.
Digital Cinema Myths
New technology is always expensive to produce
Digital production is relatively inexpensive compared to 35mm production (mastering costs roughly a third of a tape to film transfer). So this new technology has cleared the way for us to deliver your advertising campaigns more cost and time efficiently to cinemas.
Cinema's are not going to 'go digital' for a number of years
Not so, digital cinema is already happening in hundreds of digital screens in the UK, with many circuits due to be fully digital in the near future. One of the main driving forces behind this rapid expansion is 3D.
Digital advertising has the same lead times as 35mm
If copy is BBFC/CAA approved we can have you on screen within 10 days. 35mm advertising currently operates on a 3-4 week lead time.
Example Package Cost
6 Weeks GAP digital
- National
- 600+ screens
- 2,982,000 admissions*
- Rate card cost: £174,000 gross (@ £58.35 CPT)
* Based on line by line screen data.
Major Upcoming Films (virtually all films will get a digital release)
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