Cinema provides a unique dual viewing opportunity for advertisers, especially for the young (4-9) children, and older ones too (10-14) who are starting to break away from their parental control and gradually make their own consumer choices.
Family Focus enables advertisers access to all children, whether with mums, dads or friends or indeed solo as cinema is one of the first places they can visit on their own. The bulk of these movies are of course scheduled during school holiday periods which offer optimum coverage of young families.
- Annual and Burst campaigns benefit from Guaranteed admissions
- Allows access to films aimed at the family and kids audience
- Dual viewing environment
- Incentivised CPTs
- Regional flexibility
- Ratecard national cost for annual pack: £215,000 (30")
- Bursts from £31,000 - £125,000 (30")