Planning Agency:	Starcom MediaVest
Campaign Dates:	throughout 2007
Target Market:	Families with atleast one of their kids
Sample:	208 pre interviews, 221 post interviews

Objectives:

• To encourage more families to visit Pizza Hut in the future.

Results:

• Spontaneous advertising awareness for Pizza Hut increased by 210% from the pre wave to 31%.
• And importantly recall levels amongst non Pizza Hut users were very encouraging and equal to users (30% - a growth of 650% from the pre).
• Amongst cinemagoers in the post wave, who recalled the Pizza Hut brand, non users identified strongly with the ad stating that it ‘reminded them about what is good about Pizza Hut’ (71%) and it ‘made them feel good about their family (72%).
• The intention to visit Pizza Hut in the near future was at an encouraging level amongst current non users, with 59% saying they will visit Pizza Hut in the next 3 months. This was even higher amongst current users rising to 81% saying they were likely to visit Pizza Hut in the next 3 months.

Intention to visit Pizza Hut in the near future is at an encouraging level amongst current non users who recall the brand?