3 Mobile ran a specially created ad in the Gold Spot for 6 weeks featuring footage from the film Baywatch and promoting a competition to win a trip to Miami (the film’s location)
RESULTS
“We’re delighted about this sort of response particularly as it was mainly seen in cinema with only a few social posts to support the promotional activity. This far surpasses other competitions we have run in the past with similar support.”
- 4,920 visits to the competition page
- 3,612 entries via Twitter
ADDED VALUE
- 201,577 estimated admissions // 229,500 actual admissions
- 114% Delivery