3 Mobile – Baywatch film partnership

3 Mobile ran a specially created ad in the Gold Spot for 6 weeks featuring footage from the film Baywatch and promoting a competition to win a trip to Miami (the film’s location)



“We’re delighted about this sort of response particularly as it was mainly seen in cinema with only a few social posts to support the promotional activity. This far surpasses other competitions we have run in the past with similar support.”

  • 4,920 visits to the competition page
  • 3,612 entries via Twitter




  • 201,577 estimated admissions // 229,500 actual admissions
  • 114% Delivery