Insight

Investment from exhibitors has resulted in an increasingly diverse range of cinema environments from massive multiplexes to smaller boutique style independents

The range of product has also broadened significantly with cinema no longer being the sole preserve of Hollywood blockbusters. Nowadays you are as likely to pop to your local cinema to watch a heartfelt documentary, an intriguing indie-film or even live opera as you are to see a big 3D family film or action flick.

All of this has resulted in an increasingly diverse range of audiences going to the cinema on a regular basis, all of them highly targetable by any number of criteria including film choice and location.

Some of the major audience profiles are shown below, but feel free to contact us to discuss your target audience and how you can best use cinema to reach them, or to see some of our wealth of research into cinema’s effectiveness as an advertising medium.

  • GAP 7+

    CAA Film Monitor

      • 7-14

      • 15 - 24

      • 25 - 34

      • 35 - 44

      • 45 - 54

      • 55+

      • GAP 7+

        • 7-14

          8%
        • 15 - 24

          32%
        • 25 - 34

          19%
        • 35 - 44

          16%
        • 45 - 54

          10%
        • 55+

          15%
      • Universe

        • 7-14

          10%
        • 15 - 24

          15%
        • 25 - 34

          14%
        • 35 - 44

          16%
        • 45 - 54

          11%
        • 55+

          34%
      • Male

      • Female

      • GAP

        • Male

          53%
        • Female

          47%
      • Universe

        • Male

          49%
        • Female

          51%
      • ABC1

      • C2DE

      • GAP

        • ABC1

          63%
        • C2DE

          37%
      • Universe

        • ABC1

          55%
        • C2DE

          45%
  • GAP Family Focus 7+

    CAA film monitor

      • 7-14

      • 15-24

      • 25-34

      • 35-44

      • 45+

      • GAP

        • 7-14

          31%
        • 15-24

          17%
        • 25-34

          17%
        • 35-44

          20%
        • 45+

          15%
      • Universe

        • 7-14

          10%
        • 15-24

          15%
        • 25-34

          14%
        • 35-44

          16%
        • 45+

          45%
      • Male

      • Female

      • GAP

        • Male

          39%
        • Female

          61%
      • Universe

        • Male

          49%
        • Female

          51%
      • ABC1

      • C2DE

      • GAP

        • ABC1

          59%
        • C2DE

          41%
      • Universe

        • ABC1

          55%
        • C2DE

          45%
  • GAP Culture

    CAA Film Monitor

      • 7-14

      • 15-17

      • 18-24

      • 25-34

      • 35-44

      • 45-54

      • 55+

      • Culture

        • 7-14

          5.7%
        • 15-17

          7.5%
        • 18-24

          19.3%
        • 25-34

          18.0%
        • 35-44

          13.9%
        • 45-54

          12.7%
        • 55+

          23.0%
      • GAP 7+

        • 7-14

          16.5%
        • 15-17

          6.9%
        • 18-24

          17.3%
        • 25-34

          15.3%
        • 35-44

          14.7%
        • 45-54

          10.4%
        • 55+

          19.0%
      • Male

      • Female

      • Culture

        • Male

          55.8%
        • Female

          44.2%
      • GAP 7+

        • Male

          48.9%
        • Female

          51.1%
      • ABC1

      • C2DE

      • Culture

        • ABC1

          71.7%
        • C2DE

          28.3%
      • GAP 7+

        • ABC1

          70.5%
        • C2DE

          29.5%
  • GAP Focus

    CAA Film Monitor

      • 7-14

      • 15-17

      • 18-24

      • 25-34

      • 35-44

      • 45-54

      • 55+

      • Focus

        • 7-14

          11.6%
        • 15-17

          9.6%
        • 18-24

          2.3%
        • 25-34

          19.1%
        • 35-44

          15.1%
        • 45-54

          7.3%
        • 55+

          13.0%
      • GAP 7+

        • 7-14

          16.5%
        • 15-17

          6.9%
        • 18-24

          17.3%
        • 25-34

          15.3%
        • 35-44

          14.7%
        • 45-54

          10.4%
        • 55+

          19.0%
      • Male

      • Female

      • Focus

        • Male

          56.2%
        • Female

          43.8%
      • GAP 7+

        • Male

          48.9%
        • Female

          51.1%
      • ABC1

      • C2DE

      • Focus

        • ABC1

          65.7%
        • C2DE

          34.3%
      • GAP 7+

        • ABC1

          70.5%
        • C2DE

          29.5%

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