For the first time in six years the sought-after Bar Sponsorship for Luna Cinema’s 2020 screenings is now available. The sponsorship has been held by Estrella Damm for the the whole of those six years in a hugely successful partnership.
‘’Estrella Damm, the Beer of Barcelona was proud to be ‘Bar Sponsor’ for Luna Cinema for six consecutive years. During this time we grew the brand significantly in the UK with record growth figures across all channels. Luna Cinema played an important part in the development of our consumer marketing strategy. Working with Luna Cinema was a great experience. They are professional and very helpful and they understood our brand objectives. They are a great group of people to work with. This relationship was facilitated extremely well by Pearl & Dean who amongst many things, created a smooth communication process with all stakeholders. We tested new types of brand execution at the screenings which complimented the premium Luna film experience. We were happy to extend our contract and build on this sponsorship as it was helpful in increasing our brand exposure to our target audience. Eventually it was time to try something different and align in a new way with our evolving brand strategy. I would not hesitate to work again with Luna Cinema and Pearl & Dean if the right opportunity arose.’’
Alison Cole, UK Consumer Brand Manager, Estrella Damm
Contact Rosie Edkins for more information