Benadryl took the Headline Sponsorship of Pop-Up Screens’ outdoor screenings for the 2018 season.
ACTIVATION
- Gold Spot in ad reel
- Integrated logo on all branding; chairs, uniforms, flags, banners etc
- Interactive GIF booth
- Social media
RESULTS
- 18,112 admissions vs 17,500 est. admissions (+3%)
- Average attendance of 588 at each activation screening
ADDED VALUE
- OOH advertisements = 13,059,568 impressions (value £25,000)
- Promotion in print material such as The Metro, Evening Standard, New Magazine
- +612 More Admissions than Guaranteed