Benadryl – Pop-up Screens Headline Sponsorship

Benadryl took the Headline Sponsorship of Pop-Up Screens’ outdoor screenings for the 2018 season.

 

ACTIVATION

 

  • Gold Spot in ad reel
  • Integrated logo on all branding; chairs, uniforms, flags, banners etc
  • Interactive GIF booth
  • Social media

 

RESULTS

 

  • 18,112 admissions vs 17,500 est. admissions (+3%)
  • Average attendance of 588 at each activation screening

 

ADDED VALUE

 

  • OOH advertisements = 13,059,568 impressions (value £25,000)
  • Promotion in print material such as The Metro, Evening Standard, New Magazine
  • +612 More Admissions than Guaranteed