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News: General

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    “Don’t Choose Extinction” global cinema release aims to inspire movie theater audiences to take action on climate change

    UNDP, SAWA campaign tackles the climate crisis, launches in cinemas around the world.  New York, 11 May 2022—The United Nations Development Programme (UNDP) and...
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    Kathryn Jacob OBE, named SAWA President-Elect

    SAWA Global Cinema Advertising Association today announced that Kathryn Jacob OBE has been named President-Elect of the global trade body. Ms. Jacob will assume...
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    Everyman Music Film Festival

    The hugely popular Everyman Music Film Festival returns this year, running throughout September. Featuring over 50 live events, documentaries & film previews. Contact...
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    Pearl & Dean announces partnership with new experience agency DIVE

    We are proud to announce we are partnering with experience agency DIVE, to create and deliver bespoke experiential campaigns, strategic partnerships, productions,...
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    February Admissions Report

    Welcome to the Admissions Report for February 2022 An encouraging increase after an underwhelming start to the year. Following on from an Omicron-affected January,...
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    All Eyes on the Big Screen – Webinar

    With guests Phil Clapp (UKCA), Vicky Handley (Lloyds Bank), Markus Carlson (Jaguar), Ellie Davidson (Dive) & John Ridley – hosted by Clare Turner, Jamie...
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    Pearl & Dean makes trio of sales team promotions

    from Campaignlive.co.uk Cinema advertising sales house Pearl & Dean has promoted three of its sales team into new roles. Jamie White, who has worked for Pearl...
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    Introducing P&D Juniors!

    Introducing ‘Pearl & Dean Juniors’! A brand new content show exclusively for family cinema audiences – now in cinemas!
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    Coming in 2022

    Take a look at a selection of the great films coming to the Big Screen in 2022… See the full slate
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    Robin Robin ident Takeover

    Aardman have created this wonderful take on our iconic ident to promote their new animated short on Netflix – Robin Robin, in association with their partners...
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    An October to remember – thank you, James!

    Substantially offsetting September’s slowdown, together with dispelling myths that Covid was killing cinema, October admissions grew astronomically with the month...
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    POWER AND VALUE OF GLOBAL CINEMA MEDIUM CELEBRATED IN SAWA’S #HELLOBIGSCREEN AD LEGENDS CAMPAIGN

    Campaign features iconic names including Sir John Hegarty, Mark Ritson, Mark Tutssel and Rosie Arnold A powerful three-minute video and multiple social media campaigns...
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    No Time to Die Smashes Box Office Records

    The much anticipated 25th instalment of the James Bond franchise, No Time To Die, debuted at No.1 – breaking the post-lockdown 3-day opening record with...
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    Q4 ’21 Film Montage

    Take a quick look at some of the stunning films that will be on the Big Screen in Q4 this year…
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    Coming in July…

    A quick sneak peek of what’s hitting the Big Screen this July – #HelloBigScreen
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    Hot Trailers – Out this Weekend

    Get a sneak peek at what’s hitting the Big Screen this weekend…
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