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Kantar – Media Reactions 2020: Where Great Ads Thrive summary
Global ad equity ranking by channel Cinema Ads Sponsored Events Magazine Ads Digital OOH Ads Newspaper Ads In an incredibly tough year for... -
Cinema Update – October 2020: Cinema Will Prevail!
It’s been a challenging news week for cinema, with No Time to Die moving to April 2021, triggering the temporary closure of Cineworld and Picturehouse from this... -
Return to the Big Screen – Webinar part 3
Watch Recording below Just over 2 months ago cinemas began to open their doors to growing admissions week on week, join our webinar to understand how our Industry... -
Webinar – Return to the Big Screen part 2 – WATCH RECORDING
As we edge closer to the 4th July, the earliest date the government have announced cinemas in England may open, we would like to share the latest insights from our... -
Webinar – Return to the Big Screen – WATCH RECORDING
With lockdown easing across the globe , a number of territories are planning to open cinemas from mid-May, here in the UK we are very much looking forward to the... -
Virtual Cinema Update & Trailer Sessions
Pearl & Dean are currently preparing advertisers for when cinemas reopen with a series of virtual updates. We will be showcasing some of the great content coming... -
January 2020’s admissions the strongest in seven years
Hyper-intense one-shot war drama 1917 swept up audiences all over the UK as it took in a tremendous £29.3m at the box office and stole #1 place. As a result, the... -
Sonic the Hedgehog takes over the Pearl & Dean idents!
To celebrate the release of of his movie in cinemas Sonic the Hedgehog has taken over our idents… In partnership with Paramount Pictures Sonic disrupts the... -
The Brand Benefits Study
The rise of AV advertising online and in social media has been steep, with clients drawn by high reach, comparatively low CPT’s and trackability. But what about... -
UK cinema admissions total 176.1m in 2019!
Cinema admissions in December increase by 18.1% – the highest since 2003 – as overall yearly admissions remain steady UK cinema admissions reached a... -
Frubes & Petits Filous – Luna Kids Sponsorship
Petits Filous & Frubes took the Headline Sponsorship of Luna Kids for the 2019 season which ran from July until September across 8 stunning venues nationwide. Both... -
Corona – Luna Beach Bar Sponsorship
Corona sponsored the bar at Luna Beach Cinema in Brighton for the 2019 season. 18 days of open-air screenings Beer/ale category exclusivity Creative in ad... -
Hovis – Sherlock Gnomes Film Partnership
HIGHLIGHTS £300k spend (on-pack, experiential and media) On-pack promotion on 8 million packs of Hovis BOB (actual sales of 8.9 million!) Promo start date:... -
EDF – Hidden Figures Film Partnership
AIM To Inspire teenage girls to imagine a future in science, technology, engineering & maths (STEM) to make a difference SUPPORT Exclusive preview screenings Extensive... -
British Airways – Luna Beach & Luna Cinema Sponsorship
British Airways were the Headline Sponsor for Luna Beach and Co-Sponsor of Luna Cinema for the 2019 season. Luna Beach 40 screenings guaranteed July 2019... -
Netflix Black Mirror – Turn Off Your Phones Takeover
Netflix ran their Black Mirror ad in the Gold Spot across Empire & Showcase cinemas – this was followed by a special, bespoke ‘Turn off your phones’...
