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News: Insight

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    • Insight

    Mitsubishi/Luna Drive-in Case Study

    Mitsubishi became the Headline Partner of Luna Drive-in across their screenings in July. This comprised of: Gold Spot one-screen ad activation at screenings joint...
    • Case Study
    • Partnerships
    • Insight

    Three Mobile/Luna Case Study

    This Summer Three Mobile co-sponsored both Luna Drive-in and Luna Outdoor Cinema across August & September. As part of the package Three received: Silver Spot...
    • General
    • Insight

    Mediacom Transformation Week 2020 – Cinema

    Watch our CEO, Kathryn Jacob and the CEO of DCM, Karen Stacey’s presentation on the Transformative Power of Cinema.
    • General
    • Insight

    Kantar – Media Reactions 2020: Where Great Ads Thrive summary

    Global ad equity ranking by channel Cinema Ads Sponsored Events Magazine Ads Digital OOH Ads Newspaper Ads   In an incredibly tough year for...
    • General
    • Insight

    Cinema Update – October 2020: Cinema Will Prevail!

    It’s been a challenging news week for cinema, with No Time to Die moving to April 2021, triggering the temporary closure of Cineworld and Picturehouse from this...
    • General
    • Insight

    Return to the Big Screen – Webinar part 3

    Watch Recording below Just over 2 months ago cinemas began to open their doors to growing admissions week on week, join our webinar to understand how our Industry...
    • General
    • Exhibition
    • Insight

    Webinar – Return to the Big Screen part 2 – WATCH RECORDING

    As we edge closer to the 4th July, the earliest date the government have announced cinemas in England may open, we would like to share the latest insights from our...
    • General
    • Exhibition
    • Insight

    Webinar – Return to the Big Screen – WATCH RECORDING

    With lockdown easing across the globe , a number of territories are planning to open cinemas from mid-May, here in the UK we are very much looking forward to the...
    • General
    • Insight

    Virtual Cinema Update & Trailer Sessions

    Pearl & Dean are currently preparing advertisers for when cinemas reopen with a series of virtual updates. We will be showcasing some of the great content coming...
    • Admissions
    • Insight

    January 2020’s admissions the strongest in seven years

    Hyper-intense one-shot war drama 1917 swept up audiences all over the UK as it took in a tremendous £29.3m at the box office and stole #1 place. As a result, the...
    • General
    • Case Study
    • Partnerships

    Sonic the Hedgehog takes over the Pearl & Dean idents!

    To celebrate the release of of his movie in cinemas Sonic the Hedgehog has taken over our idents… In partnership with Paramount Pictures Sonic disrupts the...
    • Insight

    The Brand Benefits Study

    The rise of AV advertising online and in social media has been steep, with clients drawn by high reach, comparatively low CPT’s and trackability. But what about...
    • General
    • Admissions
    • Insight

    UK cinema admissions total 176.1m in 2019!

    Cinema admissions in December increase by 18.1% – the highest since 2003 – as overall yearly admissions remain steady UK cinema admissions reached a...
    • Case Study
    • Partnerships

    Frubes & Petits Filous – Luna Kids Sponsorship

    Petits Filous & Frubes took the Headline Sponsorship of Luna Kids for the 2019 season which ran from July until September across 8 stunning venues nationwide. Both...
    • Case Study
    • Partnerships

    Corona – Luna Beach Bar Sponsorship

    Corona sponsored the bar at Luna Beach Cinema in Brighton for the 2019 season.   18 days of open-air screenings Beer/ale category exclusivity Creative in ad...
    • Case Study
    • Partnerships

    Hovis – Sherlock Gnomes Film Partnership

    HIGHLIGHTS   £300k spend (on-pack, experiential and media) On-pack promotion on 8 million packs of Hovis BOB (actual sales of 8.9 million!) Promo start date:...
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