It’s been a challenging news week for cinema, with No Time to Die moving to April 2021, triggering the temporary closure of Cineworld and Picturehouse from this Friday in the UK
Undeniably there is demand for the cinema experience and the wonderful escapism it brings to our lives which we now need more than ever.
There was an impressive 25% increase in Box Office over the weekend, even without a tentpole release, and Everyman recorded their highest ticket sales since Tenet boosted the box office in August/September
Wonderful films are being released every week – there are over 100* movies to choose from between now and the end of the year including some real gems – do go and check them out!
Our audience numbers are a long way from pre Covid times – but they are as valuable as ever for brands – attentive, engaged and bold.
They are younger too – our 16-35s now represent 59%** of our audience ( vs 35% in 2019) and remain upmarket.
Take a look at the film line-up for the remainder of 2020 and a peek into 2021 where blockbusters are jostling for space in a stellar release schedule
Over 80%* of P&D screens remain open and we are doing our utmost to support our cinema partners throughout these uncertain times.
We’re proud of the work we have created across our Drive In & Outdoor cinemas this summer and we continue to provide creative and mutually beneficial partnerships in this space into the Festive season and beyond
If you’d like an in depth presentation on the impact of Covid on cinema audiences and the vast array of opportunities both on screen and across our diverse portfolio of partnerships then we’d love to have a chat.
We thank you for your support so far this year, to all the advertisers and agencies who have continued to advertise on screen, sponsor Drive In, partner with the BFI and the London Film Festival.
Tough times for cinema, but we will prevail!
Clare, Sales Director