Double Tree by Hilton were the Headline Sponsor for the 2017 season of Luna Cinemas outdoor screenings. The activity took place across 162 screenings at 58 venues throughout the UK.
ACTIVATION
- 60” Gold Spot position On-Screen
- Integrated logo across lanyards, premium seating, screen banners, pop-up banners, x1 ‘moonlit balloon’ per site, co-branded feather flags & uniforms
- Doubletree logo across pop up stands & porter trolleys, welcome packs containing DIY glasses & cookies
- ‘Pass the kindness’ stand
- Doubletree by Hilton Suite for competition winners
RESULTS
- 138,022 admissions vs. 120,000 predicted
- 10,972 Twitter followers
- 41,989 Facebook likes
- 6,237 Instagram followers
ADDED VALUE
- Marketing via Luna’s paid channels- poster & leaflet distribution, OHH 48 sheets, train card panels and underground sheets.
- 14 Newsletters with integrated logo sent out across the season (145k subscribers)
- Press Coverage- Shortlist, The Guardian, Metro, Hello Mag, Time Out, The Mail on Sunday & many more
- Media Partnerships- Empire Magazine, Evening Standard, Hello Magazine, So Glos