Double Tree by Hilton were the Headline Sponsor for the 2017 season of Luna Cinemas outdoor screenings. The activity took place across 162 screenings at 58 venues throughout the UK.
- 60” Gold Spot position On-Screen
- Integrated logo across lanyards, premium seating, screen banners, pop-up banners, x1 ‘moonlit balloon’ per site, co-branded feather flags & uniforms
- Doubletree logo across pop up stands & porter trolleys, welcome packs containing DIY glasses & cookies
- ‘Pass the kindness’ stand
- Doubletree by Hilton Suite for competition winners
- 138,022 admissions vs. 120,000 predicted
- 10,972 Twitter followers
- 41,989 Facebook likes
- 6,237 Instagram followers
- Marketing via Luna’s paid channels- poster & leaflet distribution, OHH 48 sheets, train card panels and underground sheets.
- 14 Newsletters with integrated logo sent out across the season (145k subscribers)
- Press Coverage- Shortlist, The Guardian, Metro, Hello Mag, Time Out, The Mail on Sunday & many more
- Media Partnerships- Empire Magazine, Evening Standard, Hello Magazine, So Glos