Petits Filous & Frubes took the Headline Sponsorship of Luna Kids for the 2019 season which ran from July until September across 8 stunning venues nationwide.
Both brands were aligned with the fun this summer across 115 screenings at the UK’s only outdoor cinema for families. 36,000+ attended a wide range of films from Peppa Pig: Festival of Fun to Spider-Man: Into The Spider Verse.
Petit Filous & Frubes used the opportunity to sample new products at every screening and showcase their creative copy in the Gold and Silver premium spots.
Both Petit Filous & Frubes enjoyed branding throughout the Luna Kids site, including feather flags and scrim around the perimeter. The logos were integrated with the screen surround, adding another pop of colour to the site. Petit Filous also sponsored a play area at the venues, entertaining kids in the build up to the film.
Petit Filous and Frubes content was posted across all Luna Cinema’s social channels, boasting 93,000 followers. As well as a newsletter database of 182,000 subscribers, and their own website which received 461,000 page views during the summer season.
Marketing reach included 155,500 impressions through OOH leaflet distribution, and print ads within The Evening Standard, which has a circulation of 897,523.
Digital marketing featuring the Petit Filous and Frubes sponsorship of Luna Kids included a YouTube campaign which reached 230,046 impressions, 15 promoted posts across social media, and integrated logos within the See Tickets newsletter (108,800 database).