Insight

The range of product has also broadened significantly with cinema no longer being the sole preserve of Hollywood blockbusters. Nowadays you are as likely to pop to your local cinema to watch a heartfelt documentary, an intriguing indie-film or even live opera as you are to see a big 3D family film or action flick.

All of this has resulted in an increasingly diverse range of audiences going to the cinema on a regular basis, all of them highly targetable by any number of criteria including film choice and location.

Some of the major audience profiles are shown below, but feel free to contact us to discuss your target audience and how you can best use cinema to reach them, or to see some of our wealth of research into cinema’s effectiveness as an advertising medium.