The longstanding relationship between EVERYMAN cinemas and luxury vehicle brand Jaguar, brokered by Pearl & Dean, continues with a special immersive event and screening of the highly anticipated film Babylon at the impressive four-screen EVERYMAN Crystal Palace.
EVERYMAN transformed the space into a dazzling cinematic experience, transporting 300 guests to the hedonistic world of Hollywood in the 1920s.
To capture the exuberance of the time and bring to life the outrageousness of Babylon, the immersive event included a live performance piece from The Twins Prendergast, featuring dancers inside and outside the venue, acrobats, showgirls and a 10-piece jazz band, Perhaps Contraption.
The fully immersive party also included a 1920s Babylon tasting experience, with special canapés and cocktails all themed around the glitz and glamour of the era. To tie this memorable event together and create an extra special, luxury experience, VIP guests were chauffeured in Jaguar’s fully electric vehicles.
Adam Reynolds, Head of Brand Partnerships at EVERYMAN said: “At EVERYMAN we believe that cinema is all about creating memorable experiences, and we are excited to be able to create a campaign that blurs the line between film and reality. Experiential activations like this really highlight the power of cinema and the endless ways brands can get in front of their target audience.” Adam Reynolds, Head of Brand Partnerships
Catherine Ferguson, Head of Agency Strategy at Pearl & Dean said: “The EVERYMAN Jaguar Partnership is one that we are incredibly proud of and events such as these showcase what can be achieved through a truly collaborative relationship.”
Pearl & Dean has brokered the renewal of the long-running partnership between Jaguar and EVERYMAN until early 2024. This ongoing partnership has provided EVERYMAN’s highly engaged and loyal audience with an array of experiences such as film premieres, preview screenings, meetings with talent, live music performances, outdoor cinema events and new venue openings, all powered by Jaguar.
EVERYMAN and Jaguar are set to launch more exciting campaigns throughout 2023, including the sponsorship of Everyman Screen on The Canal located in King’s Cross.