Kia took the Headline sponsorship of Luna Cinemas for the 2018 season – with 137 screenings across 52 locations.
ACTIVATION
- Gold spot position in ad reel across all screenings (up to 120”)
- Branding across all venues including flags, banners, VIP chairs, hi-vis jackets
- Joint logo between KIA and Luna Cinema
- KIA CEED and sportage models on site with brand ambassadors
RESULTS
- 126,954 admissions throughout the season vs 80,000 est. admissions (+59%)
- 137 screenings with gold spot position in ad reel
- 120 guaranteed screenings vs 137 delivered screens
ADDED VALUE
- Logo featured across website and newsletter
- 174,015 subscribers (44k increase from 2017/+34%)
- Dedicated first feature on partners page (LUNA website)