Marks & Spencer – The Second Exotic Marigold Hotel Film Partnership

A major in-store partnership for the iconic British high street brand Marks & Spencer’s running in 350 stores. Customers who spent £20 or more on gifts for their Mother for Mother’s Day were rewarded with a 2 for 1 ticket to see ‘The Second Best Marigold Hotel’. It was M&S’s first ever film partnership.




  • In-store digital  and window promotions
  • In-store door stickers and poster boards promoting the partnership
  • Press advert- Evening Standard
  • Online link-up with competition
  • Emails to database & Facebook promotion to win tickets to the World premiere in London.



  • M&S has a weekly footfall of c20,000,000 people and coupled with it’s high street presence brought amazing exposure for the film
  • The promotion resulted in over 500,000 qualifying purchases with a redemption level of c3%
  • An amazing 14,000 people entered the competition to win a holiday




  • M&S acquired £35,000 worth of new customer contacts through the promotion
  • M&S  was given the honour of providing the Champagne for the premiere party and received branding on the party invite and cocktail menu