Mitsubishi/Luna Drive-in Case Study

Mitsubishi became the Headline Partner of Luna Drive-in across their screenings in July. This comprised of:

  • Gold Spot one-screen ad
  • activation at screenings
  • joint logo on all digital assets
  • branding on Luna Drive-in newsletters
  • social posts
  • license to use Luna Drive-in assets

Admissions exceeded expected results hitting 135% of predicted levels. Mitsubishi L200s were available on-site including luxury hampers. These were available either to premium customers or as part of an on-site competition.

Drive-in was one of the big success stories at the start of the first UK lockdown – resulting in Luna (and the Mitsubishi partnership) receiving coverage on BBC’s Breakfast programme.