Mitsubishi became the Headline Partner of Luna Drive-in across their screenings in July. This comprised of:
- Gold Spot one-screen ad
- activation at screenings
- joint logo on all digital assets
- branding on Luna Drive-in newsletters
- social posts
- license to use Luna Drive-in assets
Admissions exceeded expected results hitting 135% of predicted levels. Mitsubishi L200s were available on-site including luxury hampers. These were available either to premium customers or as part of an on-site competition.
Drive-in was one of the big success stories at the start of the first UK lockdown – resulting in Luna (and the Mitsubishi partnership) receiving coverage on BBC’s Breakfast programme.