Opportunities
British Film Institute
There are multiple partnership opportunities available, all created bespoke for each brand.
Pearl & Dean work with the BFI to seek the most creative brand partners to share unique opportunities in entertainment & innovation, access, content, visibility & across audiences. We offer unique premium on-screen opportunities as well as partnerships across The London Film Festival, Flare; Europe’s largest celebration of LGBTQ+ cinema and many other prestigious occasions across the year.
Case Study
Audi Q8 - Big Entrance
- Audi
- BFI Gold Spot & launch stunt
We collaborated with PHD on a media first for Audi, combining never done before, exclusive, solus advertising with an experiential dimension which became “Make a big entrance”.
The BFI on London’s Southbank was the BBC of cinemas up until this partnership– their four screens did not show any on-screen advertising .As the BFI’s exclusive commercial partner, we proposed that Audi became the first and only brand to appear on-screen immediately before all films in the solus premium Gold Spot position in 2018. The partnership allowed Audi to deliver a series of brand messages and a specific product experiential launch for the SUV Q8 where live performance of the Q8 score music was played by the London Metropolitan Orchestra and the new Q8 product was revealed in the building after the performance.