Film partnerships are not about cinema; they bring films and brands together in mutually beneficial promotional partnerships.
Primarily involving incorporating film assets within the brands above the line communications they look to leverage existing TV, press, OOH and radio spend but can also exist on-pack, in-store and through social and digital activations.
The benefits for the brand are immense, with the potential to access talent and film assets without paying the huge licensing fees often associated with intellectual property acquisitions. Brands can also benefit from access to tickets to the film premiere and after party, exclusive preview screenings, film merchandise and money can’t buy holidays and experiences.
What’s not to like?
EDF - Hidden Figures
- Film Partnership & bespoke ad/trailer
To Inspire teenage girls to imagine a future in science,
technology, engineering & maths (STEM) to make a difference
Exclusive preview screenings
Extensive digital and social support (FB, Snapchat Twitter)
IN CINEMA CO-BRANDED SPOT
5 Weeks in front of:
- Rogue One
- La La Land
- Manchester By The Sea
- Trainspotting 2
- Lego Batman
- Fifty Shades Darker
News / Case Studies
Due to the current situation some forthcoming films are changing their release dates. We will keep this post updated with the latest changes as we hear of them. No...
Due to the current situation regarding Covid-19, and following government guidelines the majority of UK cinemas will be closing for a minimum of 2 weeks or until...
From June brands will be able to advertise against event cinema productions in the UK for the first time, including screenings of live events such as theatre, ballet...
Hyper-intense one-shot war drama 1917 swept up audiences all over the UK as it took in a tremendous £29.3m at the box office and stole #1 place. As a result, the...