Film partnerships are not about cinema; they bring films and brands together in mutually beneficial promotional partnerships.
Primarily involving incorporating film assets within the brands above the line communications they look to leverage existing TV, press, OOH and radio spend but can also exist on-pack, in-store and through social and digital activations.
The benefits for the brand are immense, with the potential to access talent and film assets without paying the huge licensing fees often associated with intellectual property acquisitions. Brands can also benefit from access to tickets to the film premiere and after party, exclusive preview screenings, film merchandise and money can’t buy holidays and experiences.
What’s not to like?
EDF - Hidden Figures
- Film Partnership & bespoke ad/trailer
To Inspire teenage girls to imagine a future in science,
technology, engineering & maths (STEM) to make a difference
Exclusive preview screenings
Extensive digital and social support (FB, Snapchat Twitter)
IN CINEMA CO-BRANDED SPOT
5 Weeks in front of:
- Rogue One
- La La Land
- Manchester By The Sea
- Trainspotting 2
- Lego Batman
- Fifty Shades Darker
News / Case Studies
Gü and Pearl & Dean put the sin into cinema“Indulgent Cinema with Gü” brings dessert brand to screenings of Magic Mike’s Last Dance. Gü has partnered Pearl & Dean to create a luxury...
Dungeons & Dragons: Honour Among Thieves has taken over our ident!To celebrate the release of Dungeons & Dragons: Honour Among Thieves in UK cinemas on 31st March our friends at eOne have taken over the Pearl & Dean ident… Read...
Pearl & Dean wins contract with iconic cinema brand CurzonWe are proud to announce that we have rekindled our relationship with Curzon by securing a new contract set to start in July 2023. The partnership will see Pearl...
Jaguar & Everyman host an exclusive immersive screening of Damien Chazelle’s BabylonThe longstanding relationship between EVERYMAN cinemas and luxury vehicle brand Jaguar, brokered by Pearl & Dean, continues with a special immersive event and...