Film partnerships are not about cinema; they bring films and brands together in mutually beneficial promotional partnerships.
Primarily involving incorporating film assets within the brands above the line communications they look to leverage existing TV, press, OOH and radio spend but can also exist on-pack, in-store and through social and digital activations.
The benefits for the brand are immense, with the potential to access talent and film assets without paying the huge licensing fees often associated with intellectual property acquisitions. Brands can also benefit from access to tickets to the film premiere and after party, exclusive preview screenings, film merchandise and money can’t buy holidays and experiences.
What’s not to like?
EDF - Hidden Figures
- Film Partnership & bespoke ad/trailer
To Inspire teenage girls to imagine a future in science,
technology, engineering & maths (STEM) to make a difference
Exclusive preview screenings
Extensive digital and social support (FB, Snapchat Twitter)
IN CINEMA CO-BRANDED SPOT
5 Weeks in front of:
- Rogue One
- La La Land
- Manchester By The Sea
- Trainspotting 2
- Lego Batman
- Fifty Shades Darker
News / Case Studies
As part of lockdown easing it was announced today that cinemas in England will be able to reopen from 17th May (assuming all relevant data meets the 4 tests) –...
Cinemas in the UK are currently closed, consequently Pearl & Dean have paused the advertising reel until cinemas reopen. We welcome the day when we can bring...
At last week’s Investor Day, Disney committed to releasing a huge slate of fantastic films in cinemas across the coming years. In 2021 we can look forward...
Last week Warner Bros. announced that all of its 2021 film releases in the US will be released in cinemas and on the HBOMax streaming service on the same day. These...