Partnerships

Film Partnerships

We work with film distributors to help align your brand with specific releases. From product placement and on-pack promotions through to major media partnerships and premiere sponsorships. Get closer to film with Pearl & Dean. Contact John Ridley for more details

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Film Partnerships

Film partnerships are not about cinema; they bring films and brands together in mutually beneficial promotional partnerships.

Primarily involving incorporating film assets within the brands above the line communications they look to leverage existing TV, press, OOH and radio spend but can also exist on-pack, in-store and through social and digital activations.

The benefits for the brand are immense, with the potential to access talent and film assets without paying the huge licensing fees often associated with intellectual property acquisitions. Brands can also benefit from access to tickets to the film premiere and after party, exclusive preview screenings, film merchandise and money can’t buy holidays and experiences.

What’s not to like?

Case Study

EDF - Hidden Figures

  • EDF
  • Film Partnership & bespoke ad/trailer

AIM

To Inspire teenage girls to imagine a future in science,
technology, engineering & maths (STEM) to make a difference

SUPPORT

Exclusive preview screenings
Extensive digital and social support (FB, Snapchat Twitter)

IN CINEMA CO-BRANDED SPOT

5 Weeks in front of:

  • Rogue One
  • Passengers
  • La La Land
  • Manchester By The Sea
  • Jackie
  • Sing
  • Trainspotting 2
  • Lego Batman
  • Fifty Shades Darker

News / Case Studies