We are proud to announce we are partnering with experience agency DIVE, to create and deliver bespoke experiential campaigns, strategic partnerships, productions, stunts and events in film and cinema advertising.
DIVE, which launched in early 2021, is an experience agency working across the broad spectrum of entertainment. It works with consumer brands, film studios, distributors, broadcasters, content creators, record labels and cultural institutions.
Pearl & Dean and DIVE successfully collaborated on several projects in 2021 – launching an experiential partnership between Birra Moretti (Heineken) and The Luna Cinema. They also aligned Green & Black’s with cinema via a chocolate, film and cocktail pairing experience with Everyman for the films The French Dispatch, Last Night in Soho, and House of Gucci, and brought this campaign to life with a UK premiere for the British film Silent Night presented by Green & Black’s and Everyman.
After the success of these partnerships and experiences Pearl & Dean is cementing its relationship with DIVE through a formal collaboration. All Pearl & Dean clients are offered the opportunity to integrate DIVE as part of their campaigns.
DIVE has a strong heritage of working in the film and entertainment industry and was set up by Ellie Davidson (Executive Director), Gemma Cole (Creative & Production Director) and Richard Williams (Business Development & Strategy Director), who each have over 12 years of experience working across entertainment brands and businesses.
The trio’s varied background includes working with and for leading brands across multiple entertainment and culture properties, such as; Channel 4, Jameson Irish Whiskey, BFI, Warner Bros, Picturehouse and eOne. Highlights include helping Channel 4 launch shows including The End of the Fxxxing World and This Is England 90”, acting as global film industry consultants for Jameson Irish Whiskey and producing live music gigs including the BRIT Awards after-show party with Kasabian for charity War Child.
Kathryn Jacob OBE, CEO at Pearl & Dean, said: “We are thrilled to welcome the whole team at DIVE to the Pearl & Dean family, and to be working together to deliver some fresh and innovative brand and film campaigns. With spring and summer and a plethora of fun outdoor cinema experiences and events just around the corner, this is the perfect opportunity for brands and advertisers to embrace our long-awaited need for shared experiences through creating exciting new activations with impact.”
Ellie Davidson, Executive Director at DIVE, said: “We really appreciate the value of peoples’ free time, especially right now as we ease out of this pandemic, and so an important part of our work at DIVE is helping people to make the most of it. It’s a great privilege to be partnering with Pearl & Dean, which is such an iconic name in the film and advertising industry. Through our new partnership we’re looking forward to creating moments that bring people together and enable our clients to form strong, genuine, and lasting connections with audiences across the entertainment industry and beyond.”