Production

Pearl & Dean offer a complete production service, from approvals through to exhibition

We require master materials one week prior to guarantee exhibition, however tighter deadlines are frequently presented and adhered to. Once materials are delivered our production team can project manage the whole process on your behalf and deliver your campaign on time and on budget.

  • 1

    Copy Clearance

    All UK commercial advertising requires final clearance from the Cinema Advertising Association (CAA).Please refer to our technical specification to see if BBFC clearance is also required for your campaign
  • 2

    File Upload

    Via our Unique Digital Upload Portal
  • 3

    Mastering

    Our dedicated mastering team will transfer your commercial to Digital Cinema Package format
  • 4

    Approval

    We offer the opportunity to view your commercial prior to it going on the big screen
  • 5

    Distribution

    We deliver the advert directly to the cinema, with a team on hand offering full support to ensure your commercial is shown exactly as it should be
    Specifications

    Cinema Production

    Picture Format

    • File Format: DPX / TIFF sequence
    • Aspect Ratio: 1998 x 1080
    • Title Safety: 1798 x 972
    • Frame Rate: 24fps (Best) / 25fps (Acceptable)
    • Type: Progressive (Not interlaced)

    Picture should always be supplied as progressive not interlaced

    No clocks

     

    Download our spec sheet

    Audio channel configuration

    • 1: Left Front
    • 2: Right Front WAV files
    • 3: Centre
    • 4: LFE/Sub
    • 5: Left Surround
    • 6: Right Surround

    Accepted Formats

    • 5.1 mix!
    • 6 x mono WAV files

    The WAV files need to be 48Hz & 24bit
    Reference level is -20dBFS
    WAV files should be the exact length of the 24fps Picture
    It is imperative that the Audio will match/sync with the picture at 24fps – No clocks & no sync plop

    All commercials shown on cinema must have received final clearance from the Cinema Advertising Association. Copy should be uploaded via the CAA Website. Public information/campaigning films will also require BBFC classification . To determine whether your advertisement falls into this category please contact the BBFC Helpdesk on 020 7440 0299.

    Cinema Advertising Association
    Corinthian House
    279 Tottenham Court Road
    London W1T 7RJ
    cinemaadvertisingassociation.com
    +44 (0)20 7199 2433
    submissions@cinemaadvertisingassociation.com

     

    BBFC
    3 Soho Square
    London W1D 3HD
    bbfc.co.uk
    +44 (0)20 7440 1570

     

    CAA reference & corresponding clock no. should be emailed to production@pearlanddean.com ahead of upload.

    You will receive a CAA final approval cert which will need to be sent to the production team before copy can be scheduled. If applicable, you will receive a BBFC cert which will also need to be sent to the production team before copy can be scheduled. Please note, if there is a discrepancy between the CAA cert and the BBFC cert, Pearl & Dean will need to schedule the copy using the highest certification (i.e. if CAA gives the copy a 12A cert and the BBFC give the copy a 15 cert, Pearl & Dean will need to schedule the copy as a 15 cert, so this will run against movies with a 15 cert or above). The BBFC cert will also need to be burnt onto the first few second of the copy.

    Please deliver the materials via the Unique Digital upload portal

    user: upload
    pass: GTvqM02A

    Please ensure to fill out the form, failure to do so will cause production delays.

    for campaigns running with our Outdoor & Drive-In screenings please supply your ad to the following specs

    • mp4 file
    • 1920×1080 pixels
    • 25 frames per second
    • embedded stereo audio
    • no need for a clock or hold frame at the end

     

    production@pearlanddean.com