Sustainability Policy/ESG Framework

P&D ESG Framework

Cinema is a medium that has the power to encourage change, and at P&D we use our wealth of expertise to create impactful storytelling experiences which captivate audiences; we believe that our cinema offerings can provide brands with a sustainable platform to speak to audiences responsibly and creatively.

Pearl & Dean is committed to being carbon neutral by 2030

Progress to date:

  • P&D have a sustainability working group, with members from all departments within the business. The purpose of the group is to champion different areas of our sustainability policy.
  • P&D is a member of Front Foot, the Advertising Associations initiative to improve the advertising industry.Front Foot builds evidence; drives engagement and advocates advertising’s contribution to the economy, to society and to people.
  • A key part of this includes being a member of Ad Net Zero, the advertising industry’s drive to reduce the carbon impact of developing, producing and running advertising to real net zero by 2030.
  • P&D has worked with SuperCritical to produce a carbon footprint starting point.
  • In the 12 months 1st Nov 21 to 31st Oct 22, P&D’s Scope 1 &2 emissions are 0 tonnes.
  • Scope 3 emissions are 1648 tonnes.
  • 85% of the Scope 3 emissions are from Cinema Exhibitors and we will work with our cinema partners to reduce this figure in 2023/2024.
  • Of the remaining 249 tonnes, P&D have offset 44.2% in 2023, with the further 55.8% being offset with the 2024 calculation


Office Utilities:

The office uses 100% renewable energy and has a fully functioning recycling programme (paper, plastic, coffee pods) as well as LED lighting throughout. Our printer system has been upgraded to a card-based system to reduce unnecessary printing and we have invested in plants throughout the space to improve air quality. We now have a company policy in place to plant trees as an alternative to sending out thank you gifts. We do this through The National Forest and have planted 30 since the policy began.

We have removed all individually packaged drinks (water, coke etc) from the office and are offering plant-based alternatives to milk.

P&D are part of the Fitzrovia Partnership sustainability steering group which works with the local BID to gain recommendations on preferred suppliers around waste and supplies.

P&D were successful in applying for a grant from GLA to ensure that we reduce the energy consumption from our office operations by 10%

Private Screenings:

P&D No longer offer plastic bottles of water on seats – jugs of water are offered elsewhere.

No adverts are to be played but copy of UNDP ‘ban fossil fuel subsidies’ is always played.

All online invites


We offset all business flights. A recent company trip to Dublin, saw 35 flights offset.

If travelling within the UK, employees travel by train and unavoidable travel is optimised to include multiple meetings in one trip

P&D offer hybrid working and are fully equipped to work remotely and offer video conferencing for all meetings.


Currently 2 representatives at P&D have completed the IPA’s Ad Net Zero qualification.




P&D are working closely with UKCA to share best practise amongst their members, to reduce outgoings from energy consumption.

P&D works with all their partners and the UKCA to promote the BFI’s Green Cinema Toolkit.


We work with suppliers who share similar values and principles. In 2022, we started the processes of asking all our suppliers for their sustainability policies.




We have a close partnership with UNDP whose latest creative highlights the dangerousness of fossil fuel subsidies. We have run this campaign for free in all our cinemas for 10 weeks.

P&D’s CEO is the president of SAWA, who in turn work very closely with the UNDEP on international projects.

All In:

P&D’s CEO is closely involved in the Advertising Associations ‘All In’ Inclusivity initiative, the aim is to build workplaces where everyone feels they belong and to measure that progress of inclusivity. P&D have updated their standard recruitment practise, to now include apprenticeships whilst recruiting from a broad range of applicants.


P&D work with NABS to offer support to all employees. NABS is the support organisation for the advertising and media industry and provide


Next Steps:


Targets 2023

  • We are in the process of seeking expert advice on how further we can reduce our carbon footprint via energy consumption and operational changes.

Complete Q1 2023.

  • All members of the sustainability working group are to complete the Ad Net Zero certification training, this will also be opened out to any employees with interest.

Complete Q1 2023

  • We are engaging with our landlord to ensure energy tariffs; waste management and water consumption are as efficient as they can be. We have requested their sustainability policy.

Complete Q1 2023

  • Conduct an audit on our pension offering as well as receive a sustainability policy from our banking and insurance partners.

Complete Q2 2023

  • Conduct an audit on our cinema partners to understand where they are on their ESG Journey

Complete Q2 2023

  • Conduct an audit on our suppliers and request a copy of their own sustainability policies

Complete Q2 2023

  • Share progress and data with Ad Net Zero, the IPA Media Climate Charter as well as have our sustainability policy and any internal policies connecting to this, visible via website and social channels.

Complete Q2 2023

  • Draft and improve an internal travel policy informed by a carbon impact assessment

Complete Q2 2023

  • Form a partnership with an accredited company that can offset emissions that are unavoidable

Complete Q4 2023


Targets 2030

Carbon Neutral by 2030, with a target to be Net Zero within 10 years

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