Three Mobile/Luna Case Study

This Summer Three Mobile co-sponsored both Luna Drive-in and Luna Outdoor Cinema across August & September.

As part of the package Three received:

  • Silver Spot on-screen ad
  • advertising on in-car speaker boxes at Drive-ins
  • activation/competition at screenings
  • partner logo on the Luna websites & paid marketing
  • features in the Luna Newsletters (sent out to their database of nearly a quarter of a million customers)
  • social posts
  • license to use luna assets

The campaign ran across 250 screenings, with the activation proving such a success that it ran across over 170 screenings rather than the initially agreed 70.