This Summer Three Mobile co-sponsored both Luna Drive-in and Luna Outdoor Cinema across August & September.
As part of the package Three received:
- Silver Spot on-screen ad
- advertising on in-car speaker boxes at Drive-ins
- activation/competition at screenings
- partner logo on the Luna websites & paid marketing
- features in the Luna Newsletters (sent out to their database of nearly a quarter of a million customers)
- social posts
- license to use luna assets
The campaign ran across 250 screenings, with the activation proving such a success that it ran across over 170 screenings rather than the initially agreed 70.