Alpro ice cream was sampled at 162 screenings across 58 venues from June to November 2017
ACTIVATION
- Launch night activation at Victoria Embankment
- 60” In- reel commercial
- 23 sample nights
- 7 selling nights
RESULTS
- 137,025 admissions delivered
- 10,972 Twitter followers
- 41,989 Facebook likes
- 6,237 Instagram followers
ADDED VALUE
- Logo & Banner featured on newsletter (x14)
- Marketing via Luna’s paid channels- poster & leaflet distribution, OHH 48 sheets, train card panels and underground sheets.
- Press Coverage- Shortlist, The Guardian, Metro, Hello Mag, Time Out, The Mail on Sunday & many more
- Media Partnerships- Empire Magazine, Evening Standard, Hello Magazine, So Glos