Alpro Ice Cream – Sampling at Luna Cinemas

Alpro ice cream was sampled at 162 screenings across 58 venues from June to November 2017

 

ACTIVATION

 

  • Launch night activation at Victoria Embankment
  • 60” In- reel commercial
  • 23 sample nights
  • 7 selling nights

RESULTS

 

  • 137,025 admissions delivered
  • 10,972 Twitter followers
  • 41,989 Facebook likes
  • 6,237 Instagram followers

 

ADDED VALUE

 

  • Logo & Banner featured on newsletter (x14)
  • Marketing via Luna’s paid channels- poster & leaflet distribution, OHH 48 sheets, train card panels and underground sheets.
  • Press Coverage- Shortlist, The Guardian, Metro, Hello Mag, Time Out, The Mail on Sunday & many more
  • Media Partnerships- Empire Magazine, Evening Standard, Hello Magazine, So Glos